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March 10.2025
3 Minutes Read

Rebecca Masisak: A Lasting Strategy for Global Impact in Nonprofits

Smiling mature woman in a modern office, representing Digital Resilience Nonprofits at TechSoup Marketplace.


Rebecca Masisak: Transforming Nonprofits

In a world where technology quickly evolves, Rebecca Masisak has been a steadfast force in the nonprofit sector, ensuring organizations have the tools they need to adapt and thrive. As the recently transitioned Executive Chair of TechSoup, her commitment to empowering civil society organizations (CSOs) has left an indelible mark on global philanthropy. With a vision of a more equitable planet driven by technology, she has guided TechSoup from its modest roots to an international powerhouse.

The TechSoup Revolution: A Network for Good

When Masisak took the helm, TechSoup was still operating as CompuMentor—a nonprofit aiming to connect tech volunteers with organizations in need. Under her leadership, the organization transformed into the TechSoup Marketplace, a platform that has now expanded to over 1.4 million nonprofits globally, providing access to substantial technology resources. This expansion was grounded in her innovative 'triple win model,' which creates a mutually beneficial ecosystem for corporations, nonprofits, and the communities they serve.

Global Impact: Expanding Reach and Resources

One of Masisak's major achievements is the establishment of the TechSoup Global Network, connecting CSOs in over 236 countries. With the goal of building digital capacity in disadvantaged communities, this expansion highlights her foresight in recognizing that technology is not just a tool but a critical catalyst for social change. The marketplace has successfully delivered $2.3 billion in donated technology resources, allowing smaller nonprofits access to vital tools necessary for effective operations.

Responding to Challenges: The COVID-19 Era

As the COVID-19 pandemic challenged organizations globally, TechSoup quickly adapted to provide the needed digital resources. Masisak's leadership during this period ensured that nonprofits were not only able to pivot their operations online but also equipped them with the necessary skills to thrive in a digital-first world. The surge in demand for TechSoup's training—rising from 3,000 to 40,000 learners in five months—underscored the urgent need for digital literacy among nonprofits. This focused response not only reinforced TechSoup's role as a vital support system for CSOs but also highlighted the new realities charities faced, demonstrating the need for flexibility and rapid innovation in service delivery.

Future Pathways: Building a Resilient Nonprofit Sector

Looking ahead, Masisak believes that nonprofits must embrace change and technology as integral components of their missions. With a shifting landscape in corporate philanthropy, nonprofit leaders are urged to integrate technology into their strategic planning and operational processes. Collaboration between nonprofits, funders, and technology providers is essential to creating comprehensive solutions that address the unique challenges each organization faces. By fostering an inclusive environment that values diverse perspectives, the nonprofit sector can harness collective knowledge and resources while navigating complex landscapes.

Honoring a Legacy: The Way Forward

As we celebrate Rebecca Masisak’s journey and contributions to TechSoup and the broader nonprofit community, we recognize that the seeds she has sown will continue to grow. Her unwavering dedication to empowering civil society and leveraging technology to build a better world is a model for future leaders in the sector. Organizations now have a myriad of tools available, all thanks to her visionary leadership and commitment to support.

Call to Action: Join the Conversation

As the nonprofit landscape continues to evolve, we invite you to join us in this mission. Share your story, reflect on the impact technology has had in your organization, and let’s collaborate to forge a path forward together for a more equitable, tech-powered future.


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03.03.2026

Transforming Nonprofit Fundraising: Breaking Free from Common Myths

Update Unpacking the Myths: Questionable Assumptions in FundraisingFundraising is a crucial yet often daunting task for nonprofit organizations. Many leaders in this sector are encumbered by long-standing assumptions that limit their potential for success. As the landscape of philanthropy evolves, it’s vital to reevaluate these beliefs and embrace new strategies. Here, we delve into some common questionable assumptions that may be holding nonprofit organizations back and highlight the need for transformative approaches in fundraising.1. The Donor-Centered FallacyMany fundraisers believe that excessive flattery and pandering to donors is essential for securing donations. This assumption leads to the reliance on an “attitude of gratitude,” where fundraisers feel they must constantly elevate donors above the mission. In reality, this is often unnecessary. Research shows that many donors appreciate transparency and engagement over being fawned over. Instead, organizations should focus on conveying their mission’s importance and how donors can play an integral role without excessive appeasement.2. Donors’ Narrow InterestsAnother prevalent belief is that donors don’t care about issues like equity or social justice. This line of thinking underestimates the evolving values of today’s philanthropists. Today’s donor base is increasingly open to discussing systemic issues that influence the causes they care about. Engaging donors in conversations about these broader contexts can deepen their commitment to the organization’s mission.3. The Threat of Donor DiscontentThere's a common fear that challenging donors—especially those with traditional views—will drive them away. This fear often leads nonprofits to compromise their values and operate in silos. The truth is that most donors respect honesty and are often open to constructive conversations. By pushing for a dialogue that encourages critique and reflection, organizations can build more meaningful relationships.4. Sticking With the Status QuoMany fundraisers remain entrenched in outdated methods theorizing that change will lead to losses in funding. This fear hinders innovation and adaptation. Changes, such as those advocated by the Community-Centric Fundraising movement, can reframe how nonprofits operate. Organizations willing to adapt and introduce new methodologies are likely to attract enthusiastic supporters who align with their values.5. The Misconception of Overhead CostsFundraising itself is often trapped in the misconception that donors equate low overhead with effectiveness. However, investing in infrastructure and organizational health is crucial for sustained impact. Educating donors on the value of reasonable overhead can lead toward a fuller understanding and ultimately enhance trust.Embracing Change: A Call to ActionAs nonprofits face an evolving landscape, it’s essential to challenge questionable assumptions and be open to new norms. Organizations should: - Invest in relationship-building and community-centric strategies. - Foster dialogues that engage donors around equity and system change. - Educate stakeholders about the need for adequate funding that includes overhead costs. By redefining how we think about fundraising, nonprofits can sustain their missions more effectively in a side-by-side partnership with their supporters.A Future Where Fundraising Fosters PhilanthropyThe challenges of fundraising within the nonprofit sector are significant, but they are surmountable with a shift in perspective. Nonprofits have the opportunity to redefine their narratives, reshape their relationships with donors, and, ultimately, enhance their contributions to society. As fundraising evolves, it is crucial for organizations to embrace these fresh modes of understanding and engagement.
03.03.2026

TechSoup UK Takes Charge: A New Era for Nonprofit Organizations

Update Empowering Nonprofits Through Technology: Welcome to TechSoup UK As of July 1st, TechSoup UK has proudly taken over the management of the Charity Digital Exchange technology discount program. This transition marks an important step towards equipping UK nonprofit organizations with the digital tools they need to succeed. Charity Digital, our esteemed partner, continues to support your missions while directing nonprofits to us for essential technology solutions. An Ongoing Commitment to Nonprofits For years, Charity Digital has been a reliable partner, providing nonprofits with access to crucial technology resources. The transfer of the Exchange program to TechSoup UK does not just signify a change in management; it underscores our unwavering commitment to ensuring that organizations across the UK can reliably procure the software and hardware needed to drive their missions forward. As both entities continue to work closely, you can still count on the same exceptional service and support you’ve come to expect. What This Transition Means for Nonprofits With this direct management by TechSoup UK, nonprofits will continue to gain access to a vast catalogue of discounted tech products, including popular software from brands like Microsoft, Autodesk, and more. While many products will remain available, it’s vital for organizations to understand that this transition will streamline your access to these tools and may enhance the buying experience. Nonprofits can look forward to an easier navigation of product purchases without losing access to their previous accounts. If you've purchased through Charity Digital, your TechSoup UK account is already set up for you; all you might need is to reset your password on your initial login. This seamless integration ensures that all your previous purchases and account history remain intact, allowing you to pick up right where you left off. Amplifying Nonprofit Impact At the heart of TechSoup is the mission to empower nonprofits to utilize digital tools effectively. By leveraging modern technology, charities can streamline operations, enhance outreach, and innovate their services. The transition highlights a pushing forward, ensuring that every nonprofit has the essential resources at their disposal to maximize their impact. Additionally, organizations can tap into a wealth of learning resources through TechSoup UK. From webinars and podcasts to practical courses available through Charity Digital Academy, nonprofits will find innovative ways to further their knowledge about technology’s evolving role in charity work. Exploring Continued Resources The Charity Digital platform remains a repository for engaging content on a range of topics critical to nonprofits, including fundraising, cybersecurity, and AI. This alignment with TechSoup UK guarantees that as a nonprofit, you're not just accessing discounted tech; you're also gaining insights and training on how to leverage these tools strategically for greater good. Events such as “How to Make the Most of Your Membership” are set to provide practical tips and deeper engagement with the tools now at your disposal. We encourage all nonprofits to participate, ensuring they are fully equipped to embrace this new phase. Your Next Steps For any questions or if you need additional support regarding your TechSoup UK experience, we urge you to reach out. We’re here to assist you on this journey of digital transformation, ensuring that your nonprofit scales new heights in the digital age. The transition represents a future brimming with potential and growth. So, as you welcome this change, consider how enhanced technology access can propel your nonprofit toward its objectives. Our partnership with Charity Digital stands strong, and we thank the organization for its dedication to British nonprofits. If you have any inquiries or technical concerns, please feel free to contact us via our Contact Us form. Together, we’ll continue building a robust future for nonprofits in the UK.
02.28.2026

How Five Ton Crane Is Reshaping Public Art with Technology

Update Unleashing Creativity in the Arts: How Five Ton Crane Is Setting New StandardsIn the world of arts nonprofits, few collectives manage to blend creativity and technology quite like Five Ton Crane (5TC), a San Francisco-based arts organization that has earned a reputation for pushing artistic boundaries. The essence of 5TC lies in its collaborative spirit, which embodies the proverb "many hands make light work," especially evident when tackling large, ambitious projects that would be daunting for any individual artist.This nonprofit isn't just about individual expression; it's about fostering community engagement and collective creativity. By pooling resources, talent, and technology, 5TC allows artists to collaborate on immersive public art pieces that might otherwise remain confined to the realm of imagination. These creations often include large-scale installations like the iconic Raygun Gothic Rocketship and the Capitol Theater, bridging the gap between art and engineering through innovative design work.The Power of Technology in ArtAt the heart of 5TC's success is its adept use of technology, particularly in the form of design software from Autodesk. For projects that involve significant physical elements, like towering sculptures, traditional methods of crafting and design can fall short. This is where Autodesk tools come in, providing artists with the capabilities they need to translate their visions into reality.Sean Orlando, a sculpture artist and co-founder of 5TC, emphasizes that digital tools are just as essential as traditional tools like welding equipment. With Autodesk programs, artists can prototype their ideas rapidly and calculate the feasibility of their projects. The software enables them to create precise blueprints that ensure structural integrity, addressing three critical points: Structural Integrity, Rapid Prototyping, and Logistics & Installation. This integration of technology is vital in transforming seemingly impossible artistic concepts into tangible installations.Resource Accessibility for NonprofitsAccess to substantial resources can often dictate the success of arts nonprofits. Thankfully, programs like Autodesk for Nonprofits offer significant discounts to 501(c)(3) organizations, with many smaller nonprofits able to request up to ten software subscriptions per year through TechSoup. By making these tools available at a fraction of their retail costs, nonprofits can engage in larger projects without the financial strain typically associated with expensive design software.Organizations like Five Ton Crane not only its vast experience in public art but also its commitment to mentoring emerging artists. They leverage their established reputation to guide new talent through the artistic process, ensuring that big dreams can translate into remarkable public art.Beyond Art: Building Community ConnectionsThe impact of Five Ton Crane extends beyond its artistic endeavors. By creating space for collaboration, it fosters a sense of community among artists and engages audiences who interact with the art. Large projects often compel public participation, whether it’s through community mural projects or immersive installations that invite onlookers to engage with art on different levels.Moreover, their projects often draw attention to significant cultural and social issues, prompting conversations among viewers and encouraging dialogue in communities. The intersection of art and engagement is what sets Five Ton Crane apart in the arts landscape.Looking Ahead: The Future of Public ArtThe future for public art and organizations like Five Ton Crane looks promising. As they continue to harness their resources and embrace technological advancements, the potential for groundbreaking artistic expressions grows. Expectations can be mitigated by scientific approaches to art creation, combining creativity with solid engineering principles, enhancing the quality of public installations.As nonprofits adapt to the evolving landscape of art and technology, the conversation around art's role in society will continue to evolve. By bridging gaps between various fields, organizations like 5TC will inspire future generations of artists and community leaders. The call is strong: whether you’re an emerging artist or a seasoned professional, the tools and community support available can help bring your vision to life, turning it from an idea into a cherished part of our communal landscape.Join the MovementAs 5TC and other organizations champion the marriage of art and technology, they invite nonprofits and emerging artists alike to explore their own creativity. If you are part of a nonprofit arts organization, consider taking advantage of resources offered through Autodesk and TechSoup—these tools can empower your projects to engage with broader audiences in meaningful ways.

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