Add Row
Add Element
Add Element
  • Home
  • Categories
    • impact
    • Partners
    • Voices
    • Action
    • Featured
    • Resources
    • Technology
    • Community
March 10.2025
3 Minutes Read

Rebecca Masisak: A Lasting Strategy for Global Impact in Nonprofits

Smiling mature woman in a modern office, representing Digital Resilience Nonprofits at TechSoup Marketplace.


Rebecca Masisak: Transforming Nonprofits

In a world where technology quickly evolves, Rebecca Masisak has been a steadfast force in the nonprofit sector, ensuring organizations have the tools they need to adapt and thrive. As the recently transitioned Executive Chair of TechSoup, her commitment to empowering civil society organizations (CSOs) has left an indelible mark on global philanthropy. With a vision of a more equitable planet driven by technology, she has guided TechSoup from its modest roots to an international powerhouse.

The TechSoup Revolution: A Network for Good

When Masisak took the helm, TechSoup was still operating as CompuMentor—a nonprofit aiming to connect tech volunteers with organizations in need. Under her leadership, the organization transformed into the TechSoup Marketplace, a platform that has now expanded to over 1.4 million nonprofits globally, providing access to substantial technology resources. This expansion was grounded in her innovative 'triple win model,' which creates a mutually beneficial ecosystem for corporations, nonprofits, and the communities they serve.

Global Impact: Expanding Reach and Resources

One of Masisak's major achievements is the establishment of the TechSoup Global Network, connecting CSOs in over 236 countries. With the goal of building digital capacity in disadvantaged communities, this expansion highlights her foresight in recognizing that technology is not just a tool but a critical catalyst for social change. The marketplace has successfully delivered $2.3 billion in donated technology resources, allowing smaller nonprofits access to vital tools necessary for effective operations.

Responding to Challenges: The COVID-19 Era

As the COVID-19 pandemic challenged organizations globally, TechSoup quickly adapted to provide the needed digital resources. Masisak's leadership during this period ensured that nonprofits were not only able to pivot their operations online but also equipped them with the necessary skills to thrive in a digital-first world. The surge in demand for TechSoup's training—rising from 3,000 to 40,000 learners in five months—underscored the urgent need for digital literacy among nonprofits. This focused response not only reinforced TechSoup's role as a vital support system for CSOs but also highlighted the new realities charities faced, demonstrating the need for flexibility and rapid innovation in service delivery.

Future Pathways: Building a Resilient Nonprofit Sector

Looking ahead, Masisak believes that nonprofits must embrace change and technology as integral components of their missions. With a shifting landscape in corporate philanthropy, nonprofit leaders are urged to integrate technology into their strategic planning and operational processes. Collaboration between nonprofits, funders, and technology providers is essential to creating comprehensive solutions that address the unique challenges each organization faces. By fostering an inclusive environment that values diverse perspectives, the nonprofit sector can harness collective knowledge and resources while navigating complex landscapes.

Honoring a Legacy: The Way Forward

As we celebrate Rebecca Masisak’s journey and contributions to TechSoup and the broader nonprofit community, we recognize that the seeds she has sown will continue to grow. Her unwavering dedication to empowering civil society and leveraging technology to build a better world is a model for future leaders in the sector. Organizations now have a myriad of tools available, all thanks to her visionary leadership and commitment to support.

Call to Action: Join the Conversation

As the nonprofit landscape continues to evolve, we invite you to join us in this mission. Share your story, reflect on the impact technology has had in your organization, and let’s collaborate to forge a path forward together for a more equitable, tech-powered future.


impact Technology

5 Views

0 Comments

Write A Comment

*
*
Related Posts All Posts
08.01.2025

Empower Your Nonprofit: A Comprehensive Security, Storage, and Business Continuity Guide

Update Understanding the Importance of Nonprofit Data SecurityIn today's nonprofit landscape, securing sensitive information is not just a compliance issue, but an ethical responsibility. Nonprofits manage vital data, including donor details, financial records, and program outcomes. Failure to protect this data can jeopardize not only organizational integrity but also donor trust and support.Integrating security into your operational fabric is essential. By utilizing cloud solutions like AWS, your nonprofit can achieve high-level security without facing overwhelming costs. Ensuring your staff is trained to handle data appropriately creates an atmosphere of accountability and vigilance.Storage Strategies for Sustainable OperationsAssessing where your data lives is foundational to selecting the right storage solutions. A well-conducted data inventory allows nonprofits to make informed decisions about storage options that align with their mission and current resources.Cloud storage offers scalability and flexibility; organizations can scale their storage needs up or down as required without hefty up-front investments. Services such as AWS allow for ease of access while ensuring robust data encryption and backup procedures are in place.Crafting a Business Continuity Plan for Unexpected EventsBusiness continuity is about ensuring that core operations can continue despite disruptions. In the case of nonprofits, this could range from cybersecurity threats to natural disasters. One critical step is establishing a disaster recovery plan that defines how to respond to varied incidents, ensuring that essential services remain uninterrupted.Your continuity plan should also encompass communication strategies for key stakeholders. Regular drills and revisions can become a part of your organization’s culture, so staff understands their roles during a crisis. Implementing a proactive approach here ensures your nonprofit remains resilient even when the unexpected occurs.Real-Life Applications: Learning from OthersTake inspiration from successful organizations that have navigated data management and security effectively. Several nonprofits have transitioned to cloud solutions, dramatically improving not only their data security but also streamlining operations. For example, an arts education nonprofit adopted AWS to manage their donor relationships more efficiently, resulting in a 25% increase in donations as they enhanced engagement through personalized communication.Next Steps: Creating a Proactive Security CultureBuilding a security-first culture means regularly evaluating your practices and encouraging open dialogues about security and data management. Nonprofits can bolster their security by conducting workshops and training sessions focused on best practices for data handling. Establishing clear guidelines about accessing and sharing information fosters transparency and maintains your stakeholder’s trust.Final Thoughts: Empowering Your Nonprofit with Secure PracticesUltimately, implementing strong security, storage, and continuity strategies allows nonprofits to focus on what they do best—fulfilling their missions. By prioritizing these aspects, organizations position themselves to not only survive challenges but thrive amidst them.As fundraising circles shift and technology evolves, consider revisiting your approach periodically. Treating security as an ongoing process rather than a one-time effort benefits both your nonprofit and the communities you serve.
04.03.2025

Empowering Change: The Impact of the YOU MATTER Box in Suicide Prevention

How Social Enterprises Spark Aspirations for ChangeIn the face of overwhelming social challenges, social enterprises have emerged as innovative solutions, merging the worlds of business and nonprofit work. A notable example, the YOU MATTER Box, illustrates this model effectively. Designed to combat suicide—a heartfelt cause championed by its founder—this initiative reflects the ethos that social enterprises can spark hope through tangible action. After losing her husband to suicide, the founder recognized the urgent need for supportive resources, particularly for men who may feel isolated in their struggles. This perspective is crucial as it personalizes the mission behind the YOU MATTER Box, showing that behind every outreach effort, there are real stories and experiences.In 'Social Enterprise Feature | YOU MATTER Box', the discussion highlights the thoughtful creation of a product aimed at combating suicide, stimulating a deeper exploration of social enterprise dynamics. Building a Meaningful Connection with BeneficiariesThe YOU MATTER Box isn't just a product; it's a lifeline to connect with those in need. Inside this thoughtfully-designed package, recipients find supportive materials like journals, stress balls, and QR codes linking to encouraging messages and resources. This approach aids in destigmatizing mental health concerns, aligning perfectly with a model where compassion and creativity coexist. As the founder rightly points out, providing something tangible helps foster a sense of connection—critical for those grappling with emotional turmoil. Innovative social enterprises like this also highlight how physical products can facilitate deeper emotional engagements, unraveling the barriers individuals face when seeking help.Scaling Up: The Journey from Idea to MarketTransforming a concept into a viable product involves a steep learning curve. The founder shared the challenges of sourcing materials, managing fulfillment, and navigating costs, revealing the complexities behind social entrepreneurial efforts. Initially, the team faced high fulfillment costs, particularly with the need for fast shipping to ensure timely delivery to those in crisis. This process illuminates the reality for many nonprofits venturing into the social enterprise realm—more than just heart; it requires strategic planning and adaptability to market dynamics. Having a robust fulfillment strategy frees up resources to enhance outreach efforts, ensuring the mission receives the focus it deserves without logistical hurdles getting in the way.The Power of Digital Resources in AdvocacyAs part of the box's contents, the inclusion of digital tools, such as QR codes, allows recipients to access a wealth of information at their fingertips. This integration of technology not only modernizes the support system but also emphasizes the relevance of engaging in digital platforms to reach younger audiences. The founder’s insights on curating playlists and videos from those who have endured similar hardships remind us that sharing personal stories can offer profound reassurance and guidance. Leveraging social media could help enhance visibility and leverage community feedback, vital components as more nonprofits look towards digital avenues for both outreach and validation.Encouraging Nonprofits to Embrace EntrepreneurshipThe journey towards creating the YOU MATTER Box also serves as an inspiration for other nonprofits contemplating the social enterprise model. By fostering an entrepreneurial spirit, organizations can cultivate creative solutions to persistent issues, turning passion projects into sustainable income streams. The mention of print-on-demand services sheds light on how flexible and low-risk this business model can be, allowing nonprofits to innovate without excessive financial burden. This approach invites organizations to experiment and brings diversity to their funding strategies, ensuring stability while advocating for crucial social issues.Community Engagement Through Sharing ExperiencesImportantly, the emphasis on community support extends beyond the individuals receiving the YOU MATTER Box. The founder's appeal to share stories and examples of other successful nonprofits enhances collaboration and fosters a spirit of mutual assistance. Creating a comprehensive list of nonprofit initiatives results in a rich tapestry of shared experiences, showcasing the diverse ways communities are working to impact social change. This call-to-action not only builds partnerships but nurtures a sense of belonging and shared mission among nonprofits, empowering them to explore new frontiers together.The insights gained from the development of the YOU MATTER Box exemplify how social enterprises can emerge from deep personal narratives, targeted strategies, and community support. If you're a nonprofit considering a similar model, take heart in knowing that every effort counts, and you don’t have to embark on this journey alone. Let's share, inspire, and support one another in our collective goal to harness hope and drive change.Join the conversation and share your experiences, or if you're inspired to start a social enterprise yourself, reach out to the nonprofit community for collaboration!
04.03.2025

How Nonprofits Can Effectively Use Meta Business Suite to Manage Their Facebook Pages

Why Nonprofits Need to Master Meta Business SuiteNonprofit organizations operate in a unique space that requires efficient communication and outreach to their audience. The Metabusiness Suite, formerly known as the Facebook Business Manager, provides an invaluable tool for nonprofits to effectively manage their Facebook presence. By leveraging this platform, nonprofits can ensure they reach their target audience, engage with supporters, and maintain successful online operations.In 'Facebook Page for Nonprofits | Meta Business Suite', the discussion dives into essential steps for managing your nonprofit's online presence, prompting further exploration of effective strategies for success. Streamlining Page Management with Simple StepsOne of the biggest challenges nonprofits face is the management of their social media accounts. According to insights from the video on creating a Facebook page for nonprofits, starting with the right access setup can save time and frustration down the line. Here’s a quick guide:Set Up Your Business Account: Start by accessing business.facebook.com and create your account using your personal Facebook profile. This establishes your organization as the owner of the business portfolio.Assign User Roles: You can invite staff or volunteers by sending them an email invitation through the platform. Choose the right access levels based on their responsibilities; for instance, some may only need to create content, while others may need full control over ads.Claim or Create a Page: If your organization already has a Facebook page, claim it by entering the URL. If you're starting fresh, follow the prompts to set up your page with a unique name and relevant category.Implementing these initial steps can greatly enhance your operational efficiency, allowing your nonprofit to focus on fulfilling its mission rather than getting bogged down by technical issues.Engaging Volunteers and Building CapacityCreating a strong online presence is not just about posting; it's about involving volunteers and encouraging them to engage with your mission. Through the Meta Business Suite, nonprofits can offer different access levels to team members. This empowers volunteers by allowing them to contribute content and engage with the audience, enhancing the sense of community. According to the insights from the video, assigning specific roles can tailor contributions while still giving a sense of ownership to every member involved in the organization.Future Trends in Nonprofit MarketingWith the ever-evolving social media landscape, it's essential for nonprofits to stay updated with new features in tools like the Meta Business Suite. The video emphasizes that keeping your organization trained in digital marketing is vital. As social media platforms implement new advertising algorithms and features, being proactive will ensure nonprofits can effectively promote their causes. By fostering a culture of learning and adaptation, organizations can not only survive but thrive in the digital age.Common Misconceptions About Facebook PagesMany nonprofits may misunderstand the importance of separating their personal profiles from their organizational pages. The video clarifies that personal Facebook accounts are necessary to manage business pages; this leads to confusion about page ownership. By understanding that the new wave of social media management requires a business account, organizations can set their pages up for sustainable success. Leaders should educate their team about this structure, enhancing transparency and operational integrity.Creating a Vibrant Online CommunityThe video hints at the potential for fostering an engaging community through Facebook. Nonprofits should harness this by not only posting updates but also encouraging dialogue, sharing stories, and showcasing the impact of their work. By embracing a more interactive approach, nonprofits can build deep connections with their audience. This goes beyond mere transactional relationships—creating a vibrant online community is pivotal for sustaining donor and volunteer engagement.In conclusion, utilizing Meta Business Suite is essential for maximizing a nonprofit's presence on Facebook. By following the steps outlined in the video and considering the long-term benefits of creating clear roles and continuous learning, nonprofits can set themselves up for success. As a call to action, nonprofits should consider leveraging these insights to audit their current Facebook management strategy and embrace the changes needed to evolve effectively and efficiently.

Terms of Service

Privacy Policy

Core Modal Title

Sorry, no results found

You Might Find These Articles Interesting

T
Please Check Your Email
We Will Be Following Up Shortly
*
*
*